By: Under30Founder
We recently had the opportunity to sit down with Serena Novikov, the Italian model, influencer, and streamer who has taken social media by storm. In this exclusive interview, Serena shared insights into her journey, challenges, and future aspirations.
Q: Serena, can you tell us how you first started in the social media world?
Serena: “Absolutely! About three years ago, I noticed the increasing presence of brands on social media and saw an opportunity to create a platform for myself. I started posting my modeling shots and daily life moments on platforms like Instagram and TikTok. It was a gradual process, but with consistent effort, I began to attract a following. The key for me was authenticity and sharing content that truly represented who I am.”
Q: What inspired your transition from TikTok to Kick?
Serena: “TikTok was a great starting point for me, with its short-form videos helping me build an initial following. However, I wanted to engage more deeply with my audience and create longer, more interactive content. Kick offered the perfect platform for this with its live streaming capabilities and user-friendly interface. The move allowed me to connect with my followers in real time and provide more substantial content.”
Q: What were some challenges you faced during this transition?
Serena: “Moving to a new platform always comes with challenges. For one, I had to convince my TikTok followers to join me on Kick. There were also technical challenges, like ensuring high-quality streams and managing equipment. However, the biggest challenge was maintaining the authenticity and connection with my audience during the transition. I focused on staying true to myself and consistently engaging with my community, which helped smooth the process.”
Q: How do you keep your content fresh and engaging?
Serena: “I always try to stay in tune with my audience’s interests and feedback. I mix up my content by exploring different topics related to wellness, positivity, and personal growth. Engaging with my followers through live streams on Kick allows me to understand their preferences better and adapt accordingly. It’s also important to stay updated with the latest trends without losing sight of what makes my content unique.”
Q: Can you share a bit about your future plans and aspirations?
Serena: “I have big plans for the future! I want to expand my reach and explore new content formats, from gaming streams to lifestyle vlogs. Collaborating with brands that align with my values is also a priority. Ultimately, I aim to build a positive and inclusive community where people feel inspired and empowered. I’m excited to see where this journey takes me and to continue growing with my audience.”

Q: What advice would you give to someone looking to start a career in social media and streaming?
Serena: “Be authentic and stay true to yourself. It’s easy to get caught up in trends, but the most successful content creators are those who are genuine and relatable. Consistency is key, so keep posting regularly and engage with your audience. Don’t be afraid to experiment and try new things. Lastly, be patient. Building a loyal following takes time, but with dedication and passion, you’ll get there.”
Q: How do you manage to balance your personal life with your online presence?**
Serena: “It’s all about setting boundaries and managing your time effectively. I make sure to take breaks and disconnect from social media when needed. Having a structured schedule helps me balance my personal life and my work. It’s also important to have a support system—friends and family who understand your commitments and help you stay grounded.”
Q: Any final thoughts you’d like to share with our readers?
Serena: “I’m incredibly grateful for the support of my followers and the opportunities I’ve had so far. My journey has been filled with ups and downs, but each experience has been a learning opportunity. I’m excited about the future and looking forward to continuing this journey with my amazing community. Thank you for believing in me and being part of this adventure!”
Serena Novikov’s story is a testament to the power of authenticity and strategic vision in the digital age. Her journey from TikTok to Kick showcases her adaptability and commitment to her audience, making her a standout figure in social media. As she continues to grow and inspire, there’s no doubt Serena will reach even greater heights.
Published by: Holy Minoza