Shining a spotlight on impeccable leadership in the realms of digital marketing and advertising, we unravel the impressive career journey of Frank Frausto. The perspective he has obtained over the last twenty years, from his crucial roles at Google to becoming a leading fractional CMO and marketing consultant, offers invaluable insights into the ever-changing digital landscape.
Frausto officially forayed into marketing and advertising when he decided to exit Google in 2017, a calculated step that paved the way for his digital marketing agency’s foundation. Today, he is renowned not just for his expertise with Google products but also with multiple social and paid ad platforms, thereby providing all-encompassing advertising solutions to companies based on data-driven strategies.
A distinct feature that distinguishes Frausto from his contemporaries is his knack for mapping out the Customer Journey for each of his client’s target audiences. This process is of paramount importance, considering a customer’s decision-making journey for high-involvement products like a car is substantially more complex with increased touchpoints when compared to simple choices like selecting a lunch destination. Frausto emphasizes the necessity to identify these critical touchpoints and craft specific messages for the right audience at the right time to take the ‘guesswork’ out of marketing.
Equipped with this strategic understanding, Frausto proficiently designs success strategies for his clients, transforming their advertising into a science rather than a game of luck.
Years of experience and exploration have bestowed Frausto with vital lessons about the industry. He affirms the importance of a constantly evolving strategy with his cherished phrase, “Always Be Testing.” Perpetually testing new copy, creative ideas, and landing pages, even with the knowledge of certain proven methods, is an effective way to remain innovative and dynamic in this fast-paced digital age. After all, every successful funnel has a shelf life, and a complacent attitude will not stand the test of time.
Another key lesson that Frausto shares is that “Data is King.” A hunch or a gut feeling might still work, but in the era we live in, relying solely on them is overly hazardous in marketing. Strong decision-making should be anchored by credible data and key performance indicators (KPIs) derived from thorough analysis.
Above all, Frausto stresses the significance of defining clear targets before launching marketing campaigns, upholding that “If you don’t have a target going into a marketing campaign, you’ll never hit it.” Bluntly put ambiguous campaigns without aligned KPIs may lead to extensive financial losses and wasted time.
Frank Frausto’s journey from Google to operating his own digital marketing agency has been captivating. His invaluable insights and hard-learned lessons inspire upcoming marketing, standing out as a stellar example of efficiently harnessing the power of data-driven marketing. His dedication to consistent testing and innovation challenges the status quo, emphasizing the need to constantly learn, grow, and adapt in the dynamic digital landscape.
The knowledge and experience he continues to pass forward will be instrumental to companies seeking to level up their digital advertising material and significantly boost their conversion rates. With the digital age keenly underway, Frausto’s journey is far from over, and we look forward to further revolutionary ideas and insights he has yet to share.
For those wishing to connect and learn more about his insightful approach to digital marketing, you can follow him on Instagram or on LinkedIn. Your marketing journey can only get better with Frank Frausto on board.
Published by: Martin De Juan
