Ever wondered how to maximize the impact of your pre-meeting communications? Gavin Lira – co-founder of The Empathy Firm alongside his brother, Grant Lira – has a game-changing tip for those using Calendly for scheduling. Here’s how you can use this scheduler tool to build more authority before your calls with potential clients.
Mastering Pre-Meeting Communications with Calendly
Pre-meeting communications can significantly influence the outcome of your calls. Gavin Lira emphasizes the importance of leveraging tools like Calendly to send strategic emails and SMS messages before meetings. These reminders not only prevent no-shows but also help establish your authority. Here’s how you can do it effectively.
Utilizing Pre-Meeting Reminders
Calendly allows you to send automated emails and SMS messages before your scheduled meetings. By using these reminders, you can ensure that prospects are well-prepared and informed about your company’s credibility. Gavin Lira recommends the following templates for reminders sent 1 day before and 30 minutes before your meeting.
Email Reminder
Subject Line: “Note before our meeting tomorrow”
Email Body:
Hey PROSPECT_NAME,
Before our call tomorrow, I wanted to let you know that if you wanted to do any research on our founder or our company, just feel free to look us up to see what our reputation is!
We’ve also had lots of media outlets talk about us or invite us onto their podcasts. Here is a link to check all that out as well: MEDIA_FEATURES_LINK
This is an auto-sent message to be clear, but if you booked this, I am looking forward to talking then!
Best,
YOUR_NAME
SMS Reminder
SMS Message:
Hey PROSPECT_NAME! Before our call tomorrow, I wanted to send you a link to our Media Features so you can see what other 3rd party publications and podcasts have had to say about us!
I recommend checking it out before our call.
MEDIA_FEATURES_LINK
This is an auto-sent message to be clear, but if you booked this, I am looking forward to talking then!
Why These Reminders Work
Reinforcing Credibility
These pre-meeting reminders are not just about ensuring the prospect shows up. They are strategically designed to build your credibility. By providing links to media features and inviting prospects to research your company, you demonstrate transparency and confidence in your reputation.
Preparing the Prospect
When prospects have access to your media features and third-party validations, they come to the meeting with a better understanding of your authority in the field. This preparation can lead to more productive and positive interactions, as they are already impressed by what they’ve discovered about you.
Reducing No-Shows
Automated reminders significantly reduce the likelihood of prospects forgetting about the meeting. By reminding them 1 day and 30 minutes before the call, you ensure that your meeting stays top of mind, minimizing no-shows and last-minute cancellations.
Implementing This Strategy
To implement this strategy in your Calendly settings, follow these steps:
- Log into Calendly: Access your Calendly account and navigate to the specific event type you want to set reminders for.
- Set Up Email Reminders: Go to the notifications and cancellation policy section. Add an email reminder to be sent 1 day before the meeting, using the provided email template.
- Set Up SMS Reminders: Add an SMS reminder to be sent 30 minutes before the meeting, using the provided SMS template.
For a step-by-step guide on how to set this up in your Calendly settings, watch the instructional YouTube video here.
Final Thoughts
Gavin Lira continues to use Calendly for pre-meeting communications and, as a result, has successfully built The Empathy Firm’s authority and legitimacy. This simple yet powerful approach has led to positive interactions with potential clients.
By strategically using email and SMS reminders, you not only reduce no-shows but also prepare your prospects to be impressed by your company’s credibility. Implement this tactic today to see a significant improvement in your meeting outcomes and overall client engagement.
Published By: Aize Perez
