What if the secret to retaining your exceptional employees was as simple as publicly acknowledging their hard work? The Empathy Firm, led by brothers Grant Lira and Gavin Lira, offers a powerful strategy to do just that. By leveraging online media features, they provide a method that not only appreciates key team members but also improves retention rates.
The Value of Public Recognition
One of the primary reasons key members leave organizations is because they don’t feel appreciated. By working closely with a publicist, companies can highlight the achievements of their valuable employees in press articles and podcasts.
Gavin Lira emphasizes that this kind of public recognition is often something employees’ previous employers never offered, making it a standout strategy for appreciation.
Press Articles: Acknowledging Excellence
Imagine reading a national publication and finding your name mentioned in a positive light. It’s a powerful feeling, one that can significantly boost an employee’s morale and sense of belonging. Here’s how to implement this:
- Work with Your Publicist: Collaborate with your publicist to get your key team members mentioned in press articles. Ensure these mentions highlight their specific contributions and achievements.
- Notify the Employee: Once the article goes live, send the team member an email with the link to the article and direct them to the specific paragraph where they are mentioned. This personal touch enhances the recognition.
Example Email Template: Press Mention
Subject Line: I appreciate your hard work: a little surprise
Body:
Hey [TEAM_MEMBER_NAME],
I wanted to let you know how much I appreciate all your hard work. You have been doing such a great job, and it doesn’t go unnoticed.
We recently had the opportunity to get featured in a national publication and we wanted to highlight some of what you’ve done for us in this article.
If you look at paragraph [#_PARAGRAPH_THEY_ARE_MENTIONED_IN], you’ll see where you’re mentioned.
Here’s the link: [ARTICLE_LINK]
Again, thank you so much. You deserve this recognition.
Best,
[SIGNATURE]
Podcasts: Personal Touches of Appreciation
Podcasts offer another excellent platform for recognizing team members. During interviews, you can mention the contributions of key employees, and then share the episode with them. This public acknowledgment can make employees feel valued and proud.
- Mention Team Members in Podcasts: During podcast interviews, talk about the achievements and contributions of specific team members. This makes the recognition feel personal and significant.
- Share the Podcast Episode: After the podcast is published, send an email to the team member with the link to the episode and the timestamp where they are mentioned. This ensures they hear the recognition directly from you.
Example Email Template: Podcast Mention
Subject Line: I appreciate your hard work: a little surprise
Body:
Hey [TEAM_MEMBER_NAME],
I wanted to let you know how much I appreciate all your hard work. You have been doing such a great job, and it doesn’t go unnoticed.
We recently had the opportunity to get on a podcast and we wanted to highlight some of what you’ve done for us.
If you go to [TIME_STAMP_WHERE_YOU_MENTION_THEM], you’ll hear what we had to say about you.
Here’s the link: [EPISODE_LINK]
Again, thank you so much. You deserve this recognition.
Best,
[SIGNATURE]
The Impact of Public Recognition on Retention
Publicly acknowledging the efforts of your team members not only boosts their morale but also reinforces their commitment to the organization. This recognition helps them feel seen and valued, making them less likely to seek opportunities elsewhere. Gavin Lira’s strategy is an underutilized tactic in many companies, yet it holds significant potential for improving employee retention.
Conclusion
Retaining key team members is crucial for any organization’s success. By adopting Gavin Lira’s strategy of using press articles and podcasts to publicly acknowledge employee achievements, companies can foster a culture of appreciation and loyalty.
According to Gavin, this approach has not only enhanced the morale of current employees at The Empathy Firm, but it has also set a standard of recognition that attracted new talent. Implementing these simple yet effective tactics can transform how your team perceives their value within the company, leading to greater retention and overall success.
Published by: Khy Talara
