For Jens Peterson, when life threw him curve balls, he created home runs. At 25, Utah-based Jens Peterson achieved what many take a lifetime to accomplish. Despite his youth, Jens has made millionaires through his digital marketing agency, Asano Media. The key to this wunderkind’s success? Mastering change.
While Jens’ accolades as a successful entrepreneur and sought-after speaker at colleges and notable events are commendable, his journey is what truly resonates. Dropping out of high school at 15, he emerged from humble beginnings. He grew up sharing a room with three brothers and witnessing the relentless efforts of his parents to support a family of seven. Inspired by their adaptability, he ventured into the business world, initially flipping items on Craigslist before pivoting and finding his true calling in the complex world of tech and digital marketing.
From those early days, Peterson taught himself programming on YouTube, realising early that building successful apps required marketing mastery. This began his journey into marketing and sales, leading him to establish a reputation for delivering high-impact results today.
What sets Peterson apart from his peers is his mastery of change, particularly successfully navigating the ever-changing world of digital algorithms and policies. For example, algorithms, particularly those dictating the flow of information on platforms like Google, Facebook, and Twitter, are notoriously mercurial. They can change overnight, turning established marketing strategies obsolete. Similarly, policies governing digital spaces, especially concerning user data and privacy, are increasingly stringent, propelled by heightened user consciousness and regulatory changes.
While many ad agencies have faltered under these capricious conditions, Asano Media has thrived. What is Jens’s secret sauce? It combines a relentless pursuit of knowledge, creating organisational cultures that worship adaptability, decisions powered by analytic insights, and an unyielding commitment to innovation.
As a result, Jens delivers results for his clients and archives massive success in his ventures. As a co-owner of VerifiedBlu.com and InInfluence.com, he helped over 50,000 customers build a formidable online presence, generating over 15 million dollars in sales.
However, his success with Asano Media, a game-changing advertising agency, catapulted him into the elite in the field. Asano Media specializes in media placements and contributor spots with prestigious publishers dedicated to amplifying brand visibility and establishing industry authority for its clients. The agency offers a comprehensive suite of services, from content creation and ad management to PR and website/software creation.
Peterson elevated the brand visibility and authority of many clients, including Model Charly Jordan, whom he took from 200K followers to a staggering 1.4 million. Collaborations with renowned names like Tayler Holder and DJ Khaled only add to his expanding portfolio. Looking ahead, Jens envisions his agency assisting 10,000 businesses to 10x their brand impact within a year of engagement.
Yet, within all the success lies a personal story many can relate to. Peterson recalls his initial struggles to launch his business, recounting the overwhelming hopelessness and the daunting task of finding the right path. However, his willingness to adapt and pivot and tenacity propelled him forward. Jens is proof that success is not an exclusive club for the privileged. It is accessible to anyone brave enough to chase it and flexible enough to adapt to thrive.
